Companies faced with fewer resources are navigating a number of challenges, including AI, with operational transfer pricing. Chris Murray, PwC’s Global and US Network Leader for Operational Transfer Pricing, spoke with Erin March about OTP’s relevance.

IN THIS EPISODE
Chris Murray, PwC’s US Transfer Pricing and Customs Leader and PwC’s Global and US Network Leader for Operational Transfer Pricing
Erin March, Principal, PwC’s Transfer Pricing Practice

FOR MORE INFORMATION 
Tax Insight: IEEPA tariffs: Understanding the potential outcomes ahead of the Supreme Court’s ruling (10/20/2025)
Tax Insight: Navigating the Shift: AI in transfer pricing - Greater accuracy and enhanced insights (10/20/2025)

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