AI, transfer pricing, and the need for more insight (5:51)

Horacio Pena, Brian Burt
Friday, October 24, 2025

PwC’s Global Transfer Pricing Network Leader, Horacio Pena, speaks with Brian Burt about AI’s role in transfer pricing and what new technologies are being developed for transfer pricing.

FOR MORE INFORMATION
Tax Insight: IEEPA tariffs: Understanding the potential outcomes ahead of the Supreme Court’s ruling (10/20/2025)
Tax Insight: Navigating the Shift: AI in transfer pricing - Greater accuracy and enhanced insights (10/20/2025)

IN THIS EPISODE
Horacio Pena, PwC’s Global Transfer Pricing Leader
Brian Burt, PwC’s Transfer Pricing & Customs Tax Services Leader

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