European trade market more reflective, less reactionary (11:30)

John O’Loughlin
Wednesday, April 8, 2026

In a year defined by global trade and geopolitical disruption, companies successfully navigating the European trade market are learning to be more reflective and less reactionary. Here’s how.

FOR MORE INFORMATION
Visit the Customs and International Trade channel for more episodes filmed at this year’s forum.

IN THIS EPISODE
John O’Loughlin, Partner, PwC’s Global Trade and Customs Practice
Sindhu Blume, Host, Policy on Demand

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