Tariff absorption triggering rethink of pricing models (9:24)

Mark Truchan
Monday, July 28, 2025

Mark Truchan weighs in on the new US-EU trade deal, highlighting it as a much-needed step toward certainty in today’s trade landscape. As many companies continue to absorb tariff costs to stay competitive, growing sector vulnerabilities and pressure on margins are prompting businesses to turn to planning tools like transfer pricing to manage the impact.

FOR MORE INFORMATION
Week in Review with Janice Mays (7/25/25)

IN THIS EPISODE
Mark Truchan, Principal, PwC’s Customs and International Trade Services Practice
Scott McCandless, Host, Policy on Demand

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